Synesthesia. A one-year immersive art installation at the Fred Jones Jr. Museum of Art, Norman, Oklahoma - USA. In collaboration with Factory Obscura.
Synesthesia:
Immersive Art Experience
Synesthesia was a one-year immersive experience in collaboration with Factory Obscura, where Mayorca, one of the Lead artists, worked with the team to develop the creative vision and design the curatorial framework in conformity with universal design, ADA Standards, and Fire Marshall regulations.
The inspiration for this installation came from the vivid colors and textures found in the permanent collection of the Fred Jones Jr Museum of Art. The Factory Obscura team drew particular inspiration from the exuberant and prolific work of Olinka Hrdy, who started her career as a student at the University of Oklahoma from 1923-1928.
The experience, called SYNESTHESIA, challenged participants to engage their senses and delve into the complexities of a Hrdy painting. It invited them to explore the spaces between layers and discover the memories that reside there. For instance, what does the color lavender sound like?
SYNESTHESIA was organized by Factory Obscura in collaboration with the Fred Jones Jr. Museum of Art and supported by the National Endowment for the Arts and the Norman Arts Council.
Dimensions: 2,300 SF (floor-to-ceiling art installations)
Materials: Multimedia
Location: Fred Jones Jr. Museum of Art, Norman, Oklahoma - USA
Year: 2022-2023
